Smoothie-Tour in MIlan: New SS24 DROP

Icon Denim Brings a Fresh Twist to Milan Design Week with "Smoothies" Drop and Ape Car Tour

April 2024 saw Icon Denim bring its signature blend of California cool and urban streetwear to the heart of Milan, making waves during the much-anticipated Milano Design Week. The brand, known for its high-quality denim and bold aesthetic, launched its latest collection — Smoothies — in a way that perfectly captured the energy of the event and the city.

The Smoothies Drop: Spring/Summer 2024 Collection

This season, Icon Denim’s Spring/Summer 2024 collection introduces a fresh palette of pastel tones and neutral shades that embody the laid-back vibe of Southern California while staying firmly rooted in modern fashion. The Smoothies drop showcases a range of must-have pieces designed to seamlessly transition from day to night.

From relaxed wide-leg pants to the mini cargo skirt, the collection is all about versatile, easy-to-wear styles that combine comfort and fashion-forward design. The oversized shirts and shorts are perfect for those warm spring days, offering both breathability and a sleek silhouette. Each piece is carefully crafted to offer a timeless look with a contemporary twist, making it easy to style for a variety of occasions.

 The pastel hues are an homage to the sweet, refreshing nature of a smoothie, effortlessly blending with the laid-back yet fashionable attitude of the brand.

An Unforgettable Moment at Milan Design Week

Icon Denim’s initiative to combine fashion with an interactive experience left a lasting impression on the Milan Design Week crowd. The Smoothies drop not only highlighted the brand’s ability to stay ahead of the curve in terms of design but also showed their commitment to creating memorable moments that connect fashion with everyday life.